Cherubs and their sweet packaging


While in London in September 2015, I thoroughly enjoyed the simple fried tomatoes our cafe served with breakfast. The little plum tomatoes were cut lengthwise and grilled with a little oil, salt, and pepper. It was the perfect acid to add to breakfast. When we returned, I started buying them and grilling them in a skillet on the weekends. The store usually carries a few lines of produce, but this package always catches my eye. The branding is on a sticker on top and resembles old poster art with hand drawn type. Check out the middle strokes in the “E” and “B.” Charming. You open the package by pulling the tab on the sticker and pour your product out like candy.  The underside of the sticker has a cheeky phrase, “If you were a salad, Nature Sweet Cherubs would be your best friends.”  The tomatoes are always uniform in size, and the clear package makes it easy to see what you’re buying. The cone shape may not stack well in a box, but it also provides more structural integrity than a plastic box. I rarely see one of these crushed while sitting on the shelf. Enjoy.

Cherub Tomatoes

,