Author: cher

  • Naomi’s Shoes

    I am a complete sucker for sneakers. I love them. They’re my favorite thing to wear. I even have sneakers I just wear in my house – never outside. I generally like adidas the best. I think they’re the best quality. However, Nike’s design is always something to behold. I’m really digging these new Nike […]

  • Tab titles in PDFs in WordPress

    On many of the corporate sites that I built and maintain, I load our newsletters as pdfs in WordPress’ media library. When I opened those as their own tab, the tab opens with a different name in it. I thought this was a setting in WordPress, but it is not. It’s the properties panel in […]

  • I Built an Archive and Wrote a History Book. You Can Too. The Thought Process

    In a previous post, I laid out the process for building an archive, researching, writing, and designing a corporate history book. In this post, I’d like to lay out the thought process for those that are considering the project. As I said previously, this process works for a corporate history or almost any project of […]

  • I Built an Archive and Wrote a History Book. You Can Too.

    In 2019, I finished writing and designing a company history book, which was a project that originally began in 2014. Due to the complexity of the project, I’m going to explain my process here for those that are starting a project like this and need advice. I found little in my journey. The advice below […]

  • Making Madeleine Memories

    I just recalled this story to a good friend a few weeks ago, and now I’ll share it with y’all. When I was in graduate school, one of my professors, Dr. Liliana Zancu, was teaching Modernism, and one of our first assignments was the first volume of Marcel Proust’s À la recherche du temps perdu. […]

  • Cracking the sleeping code

    2020 was a rough year, and like many people, I’ve had trouble sleeping. Unlike my husband, I’m usually a world class sleeper. I even slept well as a baby. It’s in my DNA. Until recently. I’d get up at 3 a.m. and stare at the ceiling for several nights in a row. Check my mail. […]

  • Prime marks vs quotes

    This is an error I see a lot. Quotation marks are rounded. Prime marks are not. Here the designer used double prime marks to set off The Freshest Guy in Town!

  • Design and Election Season

    I live in Pennsylvania, which means that this year I got to see what it was like to live in Iowa during primary season. Highways were backed up as the candidates visited, and I got mail. Tons of it. There were some inspiring pieces, and I ended up using one as a template for a […]

  • Pets are Family

    Back in the day, I was a subscriber to Andrew Sullivan’s blog, The Dish. One summer he mentioned that he was being forced to contemplate euthanizing one of his beloved beagles, and this promoted an outpouring of reader submissions on the passing of their own pets. It’s one of the best threads I’ve read. I’d […]

  • The Most Boise Thing

    When I lived in Idaho, people were really chatty at odd times. Odd times for someone like me who largely grew up in the Northeast and who identifies strongly with the cultural norms of the place. I’d be pumping gas in Boise when someone would start a conversation with me. Huh? I’m pumping gas here? […]